About Us

Our singular focus is to help companies improve their organizational brand-building competency. Our proven, pragmatic approach has been successful in every industry, and regardless of the brand experience of the organization (or its executives!). Our pioneering work in internal brand building has enabled our firm to truly create a proven, highly regarded innovation to corporate . . .

. . . brand building. An important insight we gleaned from our continuous learning about brand is that brand = culture. Organizations that have built admired brands, regardless of size, age, or marketing budgets, have one thing in common – the cultures are aligned, engaged and are energized about how the organization makes a distinctive difference for its customers. Corporate brand building is two-thirds organizational development and one-third marketing.

Brand Tool Box, Ltd. is a unique professional services organization melding world-class brand expertise and organizational development best practices to help organizations improve their brand-building competency. We know brand inside and out. More importantly, we know how to make it real for any and all types of organizations. We don’t design logos or create advertisements – we provide valuable insights; develop powerful strategies; and enhance our clients’ corporate brand-building competency skills. Since 1984, our clients have benefited greatly from our singular focus. Everyone at Brand Tool Box is committed to delivering ingenious solutions that build loyal relationships.

Our focus is to make the concept of brand a more accessible and useful business management tool for our clients by:

• Helping our clients make a direct link between brand and the real-world benefits of growing stronger relationships with their customers.
• Creating a common language about brands and brand building within their organization.
• Having a lasting impact on the way our clients relate to their marketplace.

In addition to brand expertise, we bring a pragmatic sensibility, flexible working style, a fresh perspective, and a sense of humility and fun to all our work. No matter what stage your company is in, with Brand Tool Box, you work with a team of experienced brand professionals who will provide you with the knowledge and tools to integrate brand as a business discipline to help grow your business.

For more information, contact us.